Before you start your chat

Before You Start Your Chat
How EricaAi and our regulated professional live chat work

Our regulated healthcare professionals can provide information and clinical advice through live chat. Because they cannot examine you or your baby and may not have your full records, continue to use your own midwife, maternity unit, GP, prescriber and other healthcare professionals for ongoing care. |

It uses a closed, controlled knowledge base and is designed to answer only questions within the subjects it has been trained to cover. |

You may see EricaAi's response before a regulated healthcare professional has reviewed it. Do not treat it as the final professional response. |

An appropriately qualified expert reviews it before the conversation is marked as resolved. They may confirm, add to, change or correct it, or direct you to another service. |

The chat team cannot physically examine you or your baby, take observations or access every part of your health record. They may advise you to contact your own team or attend for assessment. |

Call 999 for a serious emergency. For urgent maternity concerns - including labour, bleeding, severe pain, waters breaking, reduced or changed baby movements, or feeling seriously unwell - contact your maternity unit or midwife immediately. Use NHS 111 for urgent, non-life-threatening help. Do not wait for chat or expert review. |

Only share information needed for your question. Health information is sensitive personal information and is handled as explained in our Privacy Notice. |

EricaAi's first response may appear before expert review and is not final until reviewed; the service is not for emergencies or time-critical concerns; and the chat supports but does not replace your own healthcare team. |
Please also read our full Chat Disclaimer, Terms of Use and Privacy Notice.

Updated on: 24/07/2026