Question 1

Before you start your chat

Accepted Answer

Before You Start Your Chat How EricaAi and our regulated professional live chat work | THIS CHAT SUPPORTS - BUT DOES NOT REPLACE - YOUR OWN HEALTHCARE TEAM Our regulated healthcare professionals can provide information and clinical advice through live chat. Because they cannot examine you or your baby and may not have your full records, continue to use your own midwife, maternity unit, GP, prescriber and other healthcare professionals for ongoing care. | | 1. EricaAi gives an automated first response It uses a closed, controlled knowledge base and is designed to answer only questions within the subjects it has been trained to cover. | | 2. The first answer is provisional You may see EricaAi's response before a regulated healthcare professional has reviewed it. Do not treat it as the final professional response. | | 3. Every EricaAi response is reviewed An appropriately qualified expert reviews it before the conversation is marked as resolved. They may confirm, add to, change or correct it, or direct you to another service. | | 4. Remote advice has limits The chat team cannot physically examine you or your baby, take observations or access every part of your health record. They may advise you to contact your own team or attend for assessment. | | 5. The chat is not for emergencies, labour or urgent concerns Call 999 for a serious emergency. For urgent maternity concerns - including labour, bleeding, severe pain, waters breaking, reduced

Question 2

Disclaimer

Accepted Answer

Clinical Advice and Chat Disclaimer Applies to EricaAi automated responses and live chat with regulated healthcare professionals | PLEASE READ BEFORE USING THE CHAT Our service can provide information and clinical advice within the professional scope of our regulated healthcare team. It is designed to support you, but it does not replace care from your own midwife, maternity unit, GP, prescriber or other healthcare team. EricaAi may display an automated response before an expert has reviewed it. That response is provisional until expert review is complete. |

1. Emergencies and time-critical concerns

Q: Before you start your chat

Before You Start Your Chat How EricaAi and our regulated professional live chat work | THIS CHAT SUPPORTS - BUT DOES NOT REPLACE - YOUR OWN HEALTHCARE TEAM Our regulated healthcare professionals can provide information and clinical advice through live chat. Because they cannot examine you or your baby and may not have your full records, continue to use your own midwife, maternity unit, GP, prescriber and other healthcare professionals for ongoing care. | | 1. EricaAi gives an automated first response It uses a closed, controlled knowledge base and is designed to answer only questions within the subjects it has been trained to cover. | | 2. The first answer is provisional You may see EricaAi's response before a regulated healthcare professional has reviewed it. Do not treat it as the final professional response. | | 3. Every EricaAi response is reviewed An appropriately qualified expert reviews it before the conversation is marked as resolved. They may confirm, add to, change or correct it, or direct you to another service. | | 4. Remote advice has limits The chat team cannot physically examine you or your baby, take observations or access every part of your health record. They may advise you to contact your own team or attend for assessment. | | 5. The chat is not for emergencies, labour or urgent concerns Call 999 for a serious emergency. For urgent maternity concerns - including labour, bleeding, severe pain, waters breaking, reduced

Q: Disclaimer

Clinical Advice and Chat Disclaimer Applies to EricaAi automated responses and live chat with regulated healthcare professionals | PLEASE READ BEFORE USING THE CHAT Our service can provide information and clinical advice within the professional scope of our regulated healthcare team. It is designed to support you, but it does not replace care from your own midwife, maternity unit, GP, prescriber or other healthcare team. EricaAi may display an automated response before an expert has reviewed it. That response is provisional until expert review is complete. | <h1 id="1emergenciesandtimecriticalconcerns">1. Emergencies and time-critical concerns</h1> Do not use EricaAi or live chat as an emergency, urgent maternity, labour or birth service. The chat is not continuously monitored and a response, including expert review of an EricaAi response, may not be immediate. · For a life-threatening or serious emergency in the UK, call 999 or go to the nearest Accident &amp; Emergency department. · Contact your own midwife or maternity unit immediately if you are worried about yourself or your baby, including concerns about labour, waters breaking, vaginal bleeding, severe or persistent pain, reduced or changed baby movements, breathing difficulty, a seizure, or feeling seriously unwell. This list is not exhaustive. · For urgent help that is not life-threatening, or when you are unsure what to do, contact NHS 111 or your usual healthcare provider. · Outside the UK, contact the appropriate local emergency, urgent care or

Q: Service Terms of Use

Service Terms of Use For End Users of EricaAI and Regulated Healthcare Professional Live Chat Effective: 21 July 2026 | IMPORTANT - PLEASE READ BEFORE USING THE SERVICE EricaAI can provide an automated first response and our regulated healthcare professionals can provide clinical advice within the scope of the service. An EricaAI response may be shown to you before professional review and is provisional until reviewed. Every EricaAI response is reviewed by an appropriately regulated healthcare professional before the conversation is resolved. The service supports, but does not replace, your own healthcare team and must not be used for emergencies, labour, birth or time-critical concerns. | <h1 id="1abouttheseterms">1. About these Terms</h1> These Terms of Use ("Terms") govern an individual's access to and use of the EricaAI automated chat and regulated healthcare professional live chat service (together, the "Service"). They apply whether the Service is accessed through an EricaAI website or through the website, application or platform of an organisation that has integrated EricaAI (a "Business Customer"). The Service is provided by Epical Global Ltd ("Epical", "EricaAI", "we", "us" or "our"), company number 12065790, registered office at 82A James Carter Rd, Mildenhall, Suffolk, IP28 7DE. These Terms relate to your use of the EricaAI Service. A Business Customer may have separate terms governing its own website, application or services. Those separate terms do not govern Epical's clinica

Q: Privacy Notice

Privacy Notice EricaAI and Regulated Healthcare Professional Live Chat Effective: 21 July 2026 | PRIVACY AT A GLANCE Epical Global Ltd is responsible for the personal information processed within EricaAI. You can use the chat without giving us your name or email, although technical identifiers such as an IP address may still be personal information. EricaAI generates an automated response from a controlled knowledge base using OpenAI's API, configured for European regional processing and Zero Data Retention. Every EricaAI response is reviewed by an appropriately regulated healthcare professional before the conversation is resolved. Business Customers do not receive identifiable chats; they receive only anonymous and aggregated reporting. | <h1 id="1whoweare">1. Who we are</h1> EricaAI is operated by Epical Global Ltd (company number 12065790), registered office: 82A James Carter Rd, Mildenhall, Suffolk, IP28 7DE. Epical Global Ltd is registered with the Information Commissioner's Office under registration number ZA784751. For personal information processed within EricaAI - including the clinical chat process, automated response generation, professional review, clinical governance and retention of the chat record - Epical Global Ltd acts as the data controller. This means we decide why and how that information is used. Where EricaAI is accessed through another organisation's website or platform (a "Business Customer"), that Business Customer is separately responsible for personal in

Do not use EricaAi or live chat as an emergency, urgent maternity, labour or birth service. The chat is not continuously monitored and a response, including expert review of an EricaAi response, may not be immediate. · For a life-threatening or serious emergency in the UK, call 999 or go to the nearest Accident & Emergency department. · Contact your own midwife or maternity unit immediately if you are worried about yourself or your baby, including concerns about labour, waters breaking, vaginal bleeding, severe or persistent pain, reduced or changed baby movements, breathing difficulty, a seizure, or feeling seriously unwell. This list is not exhaustive. · For urgent help that is not life-threatening, or when you are unsure what to do, contact NHS 111 or your usual healthcare provider. · Outside the UK, contact the appropriate local emergency, urgent care or

Question 3

Service Terms of Use

Accepted Answer

Service Terms of Use For End Users of EricaAI and Regulated Healthcare Professional Live Chat Effective: 21 July 2026 | IMPORTANT - PLEASE READ BEFORE USING THE SERVICE EricaAI can provide an automated first response and our regulated healthcare professionals can provide clinical advice within the scope of the service. An EricaAI response may be shown to you before professional review and is provisional until reviewed. Every EricaAI response is reviewed by an appropriately regulated healthcare professional before the conversation is resolved. The service supports, but does not replace, your own healthcare team and must not be used for emergencies, labour, birth or time-critical concerns. |

1. About these Terms

These Terms of Use ("Terms") govern an individual's access to and use of the EricaAI automated chat and regulated healthcare professional live chat service (together, the "Service"). They apply whether the Service is accessed through an EricaAI website or through the website, application or platform of an organisation that has integrated EricaAI (a "Business Customer"). The Service is provided by Epical Global Ltd ("Epical", "EricaAI", "we", "us" or "our"), company number 12065790, registered office at 82A James Carter Rd, Mildenhall, Suffolk, IP28 7DE. These Terms relate to your use of the EricaAI Service. A Business Customer may have separate terms governing its own website, application or services. Those separate terms do not govern Epical's clinica

Question 4

Privacy Notice

Accepted Answer

Privacy Notice EricaAI and Regulated Healthcare Professional Live Chat Effective: 21 July 2026 | PRIVACY AT A GLANCE Epical Global Ltd is responsible for the personal information processed within EricaAI. You can use the chat without giving us your name or email, although technical identifiers such as an IP address may still be personal information. EricaAI generates an automated response from a controlled knowledge base using OpenAI's API, configured for European regional processing and Zero Data Retention. Every EricaAI response is reviewed by an appropriately regulated healthcare professional before the conversation is resolved. Business Customers do not receive identifiable chats; they receive only anonymous and aggregated reporting. |

1. Who we are

EricaAI is operated by Epical Global Ltd (company number 12065790), registered office: 82A James Carter Rd, Mildenhall, Suffolk, IP28 7DE. Epical Global Ltd is registered with the Information Commissioner's Office under registration number ZA784751. For personal information processed within EricaAI - including the clinical chat process, automated response generation, professional review, clinical governance and retention of the chat record - Epical Global Ltd acts as the data controller. This means we decide why and how that information is used. Where EricaAI is accessed through another organisation's website or platform (a "Business Customer"), that Business Customer is separately responsible for personal in

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